Information Architecture (IA) is the system by which a company’s content isorganized, structured, and labeled. For a business to have an effective IA,users must be able to easily find the information needed to complete theirassigned tasks. To put it another way, IA serves as the blueprint by which acompany’s data and information is organized.
The concept of information architecture can seem complicated, butits goal is to simplify and bring order to data organization. Let’s break downinformation architecture a bit further to better understand how an effectivesystem can change the way business gets done.
Enhances business models
A company can amass a wealth of data over time, but that data isonly as valuable as how it is organized. After all, what good is information ifpeople don’t know where to find it or how to use it? Arranging information insuch a way that it is easily understandable helps streamline processes, improveproductivity and ultimately, enhance the bottom line.
Impacts the user experience
A well-structured IA should be developed with the end user inmind. Arranging, organizing, and presenting content in an intuitive wayimproves the overall user experience and increases the likelihood that the usercan find and process the necessary information in an efficient manner. Thosedesigning information architecture should consider how users will look for,use, and disseminate the content and structure it in a way that makes the mostlogical sense.
Grows with your company
Information architecture should be adaptable and be able to easilygrow with a business’s changing needs. As a company grows and evolves, it willbecome necessary that the way it organizes its information will too. Aneffective IA is built with the future, and the potential for change, in mind.
Information architecture requires careful consideration andplanning in order to be impactful. Whether a company is planning for itswebsite or for its internal data systems, IA carries significant importancewithin a project.
AJTC’s team of technology experts understand the impact of informationarchitecture and can help your company devise an effective system. Contact AJTC today to learn more about ourtechnology solutions. You may also visit AJTChere or call 708.942.8200.