Understanding the Internet of Behaviors (IoB)

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As we look to the new year, it is a good time to examine new and emerging technologies that will make a big impact on the future. One major trend making strides is the idea of Internet of Behaviors (IoB). As we take a look at IoB, it is important to recognize its connection to the Internet of Things (IoT). We had previously covered the IoT concept, that any device with an on or off switch can be connected to the internet and other connected devices, in our blog. Let’s explore how the IoB is having a growing and long-lasting impacting our lives.

The IoB Concept

Have you ever wondered how companies are able to target their service at the appropriate time to impact your decision making? This is a broad overview of the concept of IoB. Companies are using the data gathered from IoT to impact our behaviors, the IoB. Customers engage with a company’s services (e.g. on a phone app) and companies use this information and data to better pinpoint how the customer engages with and uses the services. According to Axios, the IoB can be described as an “amalgamation of technology, data analytics, and behavioral science.” IoB uses data mining to make sense of human behavior.

IoB’s Growth and Impact

Since the IoT and IoB are so closely related, it stands to reason that IoT’s growth will have a direct impact on IoB’s growth. In fact, Gartner estimates that by the end of 2025, more than 50% of the world’s population will be exposed to at least one IoB program. Additionally, Gartner predicts that by 2023 individual activities of 40% of the global population will be tracked digitally with the goal of influencing our behaviors.

Though there is high value for companies using IoB, some customers might find it a bit intrusive. There certainly is value for customers as well but it can be unsettling for some to consider that a company is constantly collecting data on customers. As IoB continues to evolve and become more prevalent in our daily lives, companies need to consider how data is collected and used, the security issues around data collection, and other ethical considerations.

Does Your MSP Have a Handle on IoB?

Keeping up with new and emerging technologies (and the unending acronyms) can be overwhelming for companies who are already staying on top of other areas of operations. Fortunately, MSPs have the resources and expertise to work with organizations on customized technology solutions, including those which are related to IoT and IoB.

Living in a highly connected world has countless benefits, but also requires a strong technology partner who understands the happenings and trends in the digital world. AJTC can help you or your business realize the benefits of IoB and how it will revolutionize the way business is done. Contact AJTC today to learn more about IT security and other services. You may also visit AJTC here or reach us at 708.942.8200.

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